Since blogging’s popularity has skyrocketed in the last few years, we generally know what they are about and how they work. Let’s pretend for a moment that we didn’t know anything about blogs? Let’s take a closer look into what exactly is a blog and what are some of the benefits of blogging for your business?
What is a blog?
“Blog” is an abbreviation of “weblog” – a term used to describe web sites that keep a continuous record of information. Blogs are usually written in a diary-type format and often times link to articles found on other websites. Blogs are presented in reverse chronological order, they have been designed this way because there are continuous streams of new content being added all the time. As a result, readers will not be reading the same content repeatedly.
Below is an example of our blog with its posts ordered in reverse chronological order.
How blogging can be beneficial to your business.
Blogging is fast becoming a more and more common means to market your business online, yet some small business owners are still skeptical about this form of online marketing.
There are plenty of reasons why a blog is beneficial to your business. Here are 3 suggestions that worked really well for us.
A Business Blog Can…
- … Help you target potential clients – If you were to discuss the industry you work in, the general services provided by your company and especially tackle the individual challenges your target audience face, you will be getting your name in front of clients who may have a need for what you offer. This increases your chances of readers buying your product or hiring you for the service you provide.
- … Boost your website traffic – Most blogs are separate from a business’ website. This is done because having a second location offers a way for you to target and direct visitors to your products and services page, through in-content links.
- … Establish you as an industry expert – If you were to share high-quality and relevant information for a specific topic, you may be seen as industry expert and ‘authority’ on the subject. Why is this important? Well, over time you may become known as the go-to guy for providing useful and consistent information to help your readers with solving tough challenges and even advance their own businesses.
Tips for Writing a successful business blog.
What makes a good business blog? What should you keep in mind when writing a business blog? There is no exact science to answering these questions, but there are tips and tricks you can use to help make your blog the best it can be.
To name a few…
- Put yourself in your readers shoes – Think about who who your audience will be and what value your blog can provide them with. Think like a customer, not a blogger or expert in your field. Your business blog should have the aim of showing that you are knowledgeable about topics related to your business.
- Create titles with care – Give your readers reason to read your posts and make the headings enticing. The title of your blog may very well be the first interaction your readers have with your blog and can also make quite an impact when worded correctly. Use concise, actionable keywords and always make sure your title reflects your copy.
- Effective calls-to action and internal links are always a plus – a good business blog should move your readers on to the next step (driving traffic to your site) and the best way to do this is with frequent use of calls-to-action and internal links. The goal here is to keep your readers on your sites for as long as possible, but don’t start spamming, as this will have the opposite effect on your readers.
Always remember that your blog should be easy to read and captivate your readers. Creating effective blogs can create dedicated readers and customers along the way and can make you the authority in your industry. At the end of the day, are you more willing to buy a product or use a service from a company that clearly knows what they talking about? Or purchase from someone who shows little knowledge in the chosen field? Some food for thought.
Snowball – Connecting everything.