We’ve complied these 10 Tips for your Facebook Business Page and will come in very handy one of these days.
1. Provide enough information about your business
This is a vital step of setting up your page. Before starting on content, ensure that you display all important info about your business up front. Give an informative description of your company, email, contact number, your website and physical address.
2. Engage with your audience
Realize that it’s not all about the number of likes! The number of users that are engaging with your facebook page is the metric that matters. You will increase the number of likes subsequently. Aim to maintain a dialogue with the fans. Ask them questions and invite them to comment on your posts with their thoughts. Post quality content that will appeal to your target audience that will naturally make them want to share it with their friends too, because it is helpful, interesting or funny.
3. Be visual
The overall social media user likes images! According to studies, publications with images are liked and shared the most. People are attracted to visual representations and it entices them to share the content.
4. Post diverse content
Make your fans’ time on social media much more interesting by posting different articles, polls, videos, images and whatever else you can think of. Stay diverse and try to surprise your audience each time you post on your facebook page. You want to keep things interesting by mixing things up.
5. Don’t SPAM users and post too many times in one day
According to social media experts, the optimal number of posts on a single day is between 2-4. Get to know your audience and post content that will grab their attention. Try not to spam your fans’ news feed, because they will unlike your page. The key to successful posting and finding the balance is testing your audience’s reaction. See how they respond to different amounts of interaction. You’ll soon find the rhythm.
6. Be honest with your audience
Life in social media is just like real life. Users will appreciate when you’re honest and hate you when you lie to them. You probably know that the number of people that will write you a negative comment is much higher than the number of people that will write a positive comment. So don’t give reasons to be hated. Be transparent with audience and apologize if you’ve slipped up. Keep them updated online and make sure you respond to their concerns.
7. Get to the point
Let’s face it – users don’t like long and boring posts. A large percentage of the users won’t even try to read these posts. Make your publications concise, accurate and clear. By doing so you will increase the overall engagement of your users and will prevent them from only scanning your content, before moving on.
8. Use reasonable moderation
Delete all the spam, but don’t delete the negative comments. This will result in more of those negative comments and tick off your already unhappy customers even more. Remember there is always such a thing as Hellopeter.com. Rather try to find the source of this negativism and correct your mistakes. Apologize if needed! This will make your business’ social media account more human and show that you care about your customers’ satisfaction.
9. Use Facebook Ads and promote your posts
Your Facebook presence might be limited if you don’t plan to spend anything on advertising. Target the right users and experiment with different ads. Analyze the results. This will reduce your advertising costs and increase your ads’ efficiency. Each Facebook post has a certain duration. Once this duration expires, your post is no longer visible to the users. Promoting your publications is a great way to reach larger number of people. You don’t have to spend hundreds of Rands. Test and see what works best for your niche audience.
10. Familiarize yourself with Facebook Insights
Facebook Insights is a really useful tool and it’s quite simple to learn. Study the metrics of your page and make conclusions based on them. Draw the reports and learn from the statistics. You must understand which time is best for posting on Facebook, what type of content your fans engage with etc and what how budgeting can influence your reach.