The importance of a mobile friendly website for your business.

mobile friendly website

The amount of money and time spent on mobile devices on a daily basis is rapidly increasing, to the point where you are more likely to Google something you may need from your mobile device, before even considering taking out your laptop. That being said, many businesses have not yet embraced this trend.

The Smartphone – Some Statistics.

mobile friendly website

With each passing day, developers are creating new and improved smartphone models, and at a fraction of the price they once were. Remember the days when Nokia ran the show? And the iPhone was the most popular, yet highly expensive, smartphone out there? Well nowadays smartphones are a dime a dozen and come in a variety of prices, to the extent where every second person you pass on the street has one. Now why not capitalize on this new trend and optimize your website for mobile?

If you still need some persuading, take a look at the following statistics:

  • On average there are 700,000 Android devices activated daily. Did you know that it’s more then the number of babies born around the globe?
  • Over 68% of US mobile users bought something online, using their mobile phones in December of 2012.
  • Meanwhile, on the other side of the Atlantic; over 93% of mobile users in the UK regularly go online.
  • 47% of the total number of individuals who own mobile phones in the US owned 3G smartphones in 2012. A whopping 115.8 million people!

The Benefits of having a mobile friendly website.

mobile friendly website

A few of the benefits of having a mobile-friendly website.

  • Improved User Experience – Websites with a mobile friendly approach are designed for smaller screens, not to mention they cut out all the flashy extras you don’t actually need.
  • Faster Download Speed – Have you ever tried to load a desktop website on  your phone? Not only is it time consuming, but you will spend the better half of your airtime on all the data needed to load it.
  • Competitive Advantage – Having a mobile friendly website puts you in a unique position to stand out among competitors. Think about it – if your website doesn’t look good on a smartphone, users will simply move on to one that does.
  • Improved SEO – A mobile friendly website provides greatly improved rankings on mobile-friendly search engines such as Google and Yahoo, and also allows for your website to be placed in a growing number of mobile and local directories.

Do I have you convinced yet?


The evidence speaks for itself, more and more websites are converting to mobile friendly sites, and for good reason too! With statistics like those, who wouldn’t? Websites which have become optimized for mobile use are now enjoying the benefits of adapting to this trend. These sites are readable, functional and they load fast – even when accessed on mobile devices. This enhances the customer experience, encouraging users to navigate on the site and see what it has to offer.

If you wish to be apart of this fast growing trend, try out Google’s very own mobile website creator called Woza Online.

Snowball – Connecting Everything.