4 Google Analytics Tips for Small Businesses.

Lets say you’ve setup Google Analytics for your website or blog. You’ve skimmed through its features, maybe looked at overall page views or taken a look at your real time data. Now this is where it usually ends for most users as Analytics may be rather overwhelming if you aren’t 100% sure of what to […]

What is Keyword Research?

Keyword research is quite possibly one of the most important, valuable and rewarding activities that can be done in search marketing. By discovering your market’s keyword demand, you can figure out which keywords to target with SEO. This is all about learning what your customer wants and placing yourself in their shoes. Once you find […]

The benefits of blogging for your business.

Since blogging’s popularity has skyrocketed in the last few years, we generally know what they are about and how they work. Let’s pretend for a moment that we didn’t know anything about blogs? Let’s take a closer look into what exactly is a blog and what are some of the benefits of blogging for your business? […]

The Limitations of Search Engines.

Something to remember with Search Engine Optimization is the importance of your website being easily understood by both users and search engine robots. Even though search engines have become increasingly sophisticated, they are still not able to read a website the same way a human does. SEO helps these engines figure out what each page […]

An Introduction to SEO.

Many of you may have heard of this term before, but what is SEO and how exactly does a search engine work? These are only a few of the questions we will get through in this week’s post about SEO basics. What is SEO?   SEO or rather Search Engine Optimization is the process of […]