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Search Engine Optimisation (SEO)

9% of websites are obsolete

- Jeffrey Zeldman
Critically acclaimed Web 2.0 guru and author of the best-selling book Forward Compatibility: Designing & Building With Standards.

Ok, so chances are your website is not perfect. That means that you’re not getting as many visitors as possible – and that means your site is not delivering on its potential. That’s where we can help.
Snowball Effect now bring you tested, practical site improvements that result in better rankings, more traffic and a more effective marketing tool – your site, just better!

Site Audit: On Site

This review takes only on-site factors into consideration, typically used for a first step into a longer term process covers aspects such as:

Your Site's Code Quality
is it legible to search engines?
Rich Media Optimization
Are your images as small as they can be? If not, the next point probably will be a factor
Your General Site Performance
does the search engine crawler 'time-out' and people get tired of waiting and leave? After 7 seconds, they do!

Site Audit: Off Site

This review is an evolution of the former, but has off-site factors and key points added to the audit:

Back / External Links
These links are counted as impartial 'votes of confidence' for your site. By Google. There are ways to solicit these links and we'll discuss that in this kind of document.
Duplicate Content
Very, very often, the same content is linked more than once and subsequently, it will be de-ranked, or dropped into the 'supplemental index'. We check for this and do what can be done to correct this as it detracts from your overall site ranking.

Competitor Analysis

In this document, we deal with how your perceived competitors are performing and what can be learned from their mistakes and successes.

Site Technical Improvement Action Plan
A further evolution of the Audit process, this action plan takes the above and turns it into a list of executable points, in sequence, so all matters can be addressed in the correct order, and with the most critical being attended to with a higher priority at the outset.
Site Technical Launch Action Plan
A proactive, rather than retroactive approach - we formulate a forward looking strategy, with goals and milestones mapped out - and then work with the client to ensure these are met on time.

Please contact us to discuss the above offerings and how we can help you and your site do better, rank better and get it to perform at its best!


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